Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction.
(In-store price ranges $999 - 2,000)
The Allure Couture collection features incredibly lush fabrics. Beaded lace, English net and rich satin compose gowns that are nothing but glamorous. And look for gilded lace, one of our favorite new elements in the collection.
(In-store price ranges $2,000 - 4,000)
Essense of Australia
Combining a superb fit with couture finishing, Essense of Australia brings an attention to detail that sets our wedding dresses apart from those of many other designer labels and makes your wedding truly memorable.
Influenced by the fashion houses of Europe and the fashion center of New York, every Essense of Australia gown is painstakingly imagined and created by our talented and highly experienced Australian design team.
At the heart of each signature Essense gown is luxurious fabric and exquisite beading. The wedding gown line offers a diverse compilation of elegantly crafted designer wedding dresses ranging from glamorous, draped Angel Satin to alluring laces and Satin Chiffon. The use of authentic Swarovski crystals and diamantés adds the perfect touch of shimmering, head-turning sparkle. Plus, with innovative couture finishing options such as a lace or zip-up back, a bride can customize her gown to best reflect her sophistication and unique style.
(In-store price ranges $999 - 2,000)
The distinctive designs of Modern Trousseau are the romantic creations of Australian-born designer, Callie Tein. Each design evokes classic couture while expressing a vision of modern style and sophistication.The hallmark of Modern Trousseau is customization. Each bridal design may be modified to suit a bride’s individual style. We offer a range of custom selections to choose from, including color accents, trimmings, skirt shapes and strap selections, along with the ability to mix and match styles. These options, along with our couture fit, allow Modern Trousseau brides to feel confident and beautiful on their wedding day. Modern Trousseau bridal gowns are designed and made with love in the USA!
(In-store price ranges $3,000 - 5,500)
The Lazaro bridal gown collection is a creation of opulence with romanticism, and celebrates the strength and sensuality of brides in love. Luxurious encrusted beading, luscious shades of pastel color and fly by the night filmy fabrics, Lazaro brings a flirtatious femininity to his work. His spirited creations of exquisite fine laces, shimmering jeweled cut stones, and a lavish mix of striking bridal silhouettes are truly beguiling. Lazaro captures modern romance with a whimsical fantasy driven collection that celebrates couture wedding dress fashion.
(in-store price ranges $3,000 - 6,000)
Legends by Romona Keveza
Known for her acclaimed Luxe Bridal Collection which she founded in 1999, Keveza launched Legends Romona Keveza in 2005. Legends Romona Keveza was inspired by legendary fashion icons such as Grace Kelly, Jacqueline Kennedy and Audrey Hepburn and is designed with the traditional yet elegant bride in mind.
Renowned for her creativity and innovation, Keveza's design signature puts emphasis on femininity, sophisticated detail and luxurious fabrications.
Legends Romona Keveza is available at the finest bridal stores and luxury retailers worldwide including the Romona Keveza NYC Flagship at One Rockefeller Plaza, The Penthouse.
(In-store price ranges $3,000 - 6,000)
Designed with the classic romantic bride in mind, Maggie Sottero fuses timeless silhouettes with modern, alluring details, captivating the traditional bride and charming the modern bride alike.
(In-store price ranges $999 - 1,800)
For the bride who radiates confidence, global glamour and impeccable style, there’s Martina Liana — the embodiment of exquisite couture bridal design.
The Martina Liana wedding gown collection has risen from the celebrated mind of Chief Creative Officer, Martine Harris, and our international design team to the heights of the world stage as a major international bridal fashion label.
Every cut, every embellishment, every consideration of a Martina Liana design is made with one idea in mind.
“A bridal gown is more than just something a bride will wear once. She will replay the memories of her day in her mind for years to come and pictures of her will be passed down for generations. A bride’s love story inspires us and this is why we love creating magical and unforgettable gowns,” said Martine.
(In-store price ranges $1,800 - 3,500)
Willowby by Watters
At Watters, luxurious fabrics, exquisite details, and flattering, feminine silhouettes are essential. They only do gorgeous.